如今，利用搜索引擎的搜索规则来提高企业网站在搜索引擎中的排名方式已经成为众多企业进行网络营销的方式。通过这种SEO网站优化提高网站排名，获得流量与转化率，从而提高网站的知名度以实现企业网站Z终的营销目的。然而随着企业在SEO网站优化中竞争的加剧，企业新站如何在激烈竞争中做好自身网站的网站优化呢？根据网站建设设计师的实际经验，我们一起来看看吧。
Now, use the search engine's search rules to improve the enterprise web site in the search engine ranking approach has become many enterprises network marketing way. Through this SEO site optimization to improve website ranking, get traffic and conversion rate, so as to improve the visibility of websites in order to realize the enterprise website final marketing purpose. However, as enterprise competition in the SEO website optimization, how the enterprise new stations in the fierce competition make their own website optimization website? According to the practical experience in the field of website construction designers, we together and see it.
1、原创内容更新
1, original content updates
在互联网浩瀚的信息资源中，搜索引擎更喜欢高质量的原创内容，故而在企业新站网站优化中，要定时及时更新网站高质量的内容，通过为用户提供较高可读性的内容获得较高的网站权重。
The vast information resources on the Internet, search engines prefer high quality original content, so in the enterprise of xinzhan website optimization, regularly updated website quality content, through to provide users with high readability of content higher site weight.
2、分析同行网站
2, analysis of website
在企业新站网站优化初期，分析竞争对手的网站可以在Z短时间内为自身企业站的网站优化找到Z佳方向，主要分析同行网站的关键词布局、网站结构、文章内链等。
At the beginning of the enterprise of xinzhan website optimization, analysis of competitor websites can in the shortest time for their own enterprise website optimization to find the best direction of the station, mainly analyzes the counterpart site keywords layout, site structure, the article inside the chain, etc.
3、选择适合的关键词
3, choose appropriate keywords
对于企业新站的网站优化，关键词的选择是重中之重，企业要对经营行业有一定的了解选好适合的关键词，辨别出既能带来流量又能获得高转化率的关键词。其次网站的权重多集中在网站首页，企业在建站时要重视首页关键词也就是主关键词的定位。
For enterprise railway station site optimization, the choice of key words is a top priority, enterprises should have certain knowledge of management industry chosen suitable keywords, identify both can bring traffic and can obtain high conversion rate of keywords. Second site weight more focused on the homepage, enterprises in the site should attach great importance to the localization of also is the main page of key words.
企业新站如何注意网站优化
How the enterprise new stations to optimize website
4、选择友好的网站结构
4, choose a friendly site structure
搜索引擎在爬行网站结构时有自己的喜好规律，企业在建站初期要结合搜索引擎的喜好选择友好的网站结构，扁平化、树状结构、面包屑路径都不失为设计师的Z佳选择之一。其次网页设计师要注意网站代码中不要应用较多的Flash，尽量多用一些简单代码，并吧关键词放在导航中，吸引用户点击。
Search engines crawl the site structure has his be fond of rules, companies at the beginning of the site to combine choice of be fond of search engine friendly website structure, flat, breadcrumbs, tree structure is one of the best choice of the designer. Second web designers must pay attention to the site in the code do not apply more Flash, try to use some simple code, and keywords in the navigation, attract users to click on.
还有，优化网站锚文本，网站内页文章的关键词可以指向首页，这样有利于提升首页权重，当然也不能过度密集，如果首页集中了太多关键词，网站容易被降权或被k。
And optimize the site anchor text, web pages the keywords can point to the home page of the article, this is conducive to ascension home page weight, of course also cannot too dense, if the home page, too many key sites are easy to be down right or be k.
Z后是网站优化。搜索引擎不能识别图片，我们可以利用alt标签来解释的图片的内容，或者是用字节来引导搜索引擎。
Finally the website image optimization. Search engine doesn't recognize the picture, we can use the Alt tags to explain the content of the picture, or use bytes to guide the search engine.
