在写这篇帖子前我想分享一句话给广大seoer:只要有搜索规则在就有SEO的生存空间。
Before writing this post I want to share a word in the seoer: as long as there is search rules in SEO living space.
搜索引擎需要的是原创，对用户有价值的东西，搜索引擎是围绕用户服务的，只有符合用户需求的东西，搜索引擎才会把它展示在重要的位置给用户看。所谓的原创，在我理解并不是你网站要有原创的文字那么简单。而是网站通过各种形式的展现，栏目推荐，独特的频道页，各种资讯聚合整理的方式形成一个原创度高对用户有帮助的页面。
Search engines need is original, something of value to the customer, search engines are surrounding the user service, only can meet the demand of users, search engines will display it in important position to the user. The so-called original, in my understanding is not your site must have the original text so simple. But a website through various forms of display, columns is recommended, unique channel page, all kinds of information aggregation to sort out the way to form a high degree of original are helpful to users of the page.
众所周知B2C商城站处于一个竞争白热化的市场，各种类型的商城站如雨后春笋般冒出。在这个竞争激烈的红海里，如何能够脱颖而出，这就需要seoer的一份力量。
Known as B2C mall stand in a heated market competition, the various types of mall stand have sprung up. In the fierce competition in the red sea, how can you stand out, this will require a seoer a strength.
在这里简单说几点B2C商城站的SEO优化：
Simple said some B2C mall stand here SEO optimization:
1、首页的TKD一定要设置好
1, the first page of TKD must be set up
TKD又是一个老生常谈的话题了，但往往细节决定成败，好的页面标题，描述能让用户对你们的商城站有一个初步直观的印象。以京东的为例
TKD is a cliche topic, but often the details determine success or failure, a good page title, description can let users to your mall stand a preliminary intuitive impression. In order to jingdong, for example
用户几乎只看一次就能记住京东的域名，（论一个好域名对品牌的影响力，据说这个域名京东花了3000万买下来，一个简短的2声母短域名为京东节省了过亿的推广费用。如果有条件的电商，建议也收购符合品牌形象的简短双拼，3拼的域名作为主域名。随着互联网的发展，一些独特具有品牌意义的域名对SEO是非常有帮助的。至少能让用户一眼就从含义上记住你们。）其次这网页标题包含了网站的定位是一个综合类购物商城，有打折低价正品等保障。
Users almost see only one can remember, jingdong domain (the influence of the brand of a good domain name, it is said that the domain name jingdong spent 30 million to buy down, a short 2 initials short domain name for jingdong saves $promotion fee. If conditional electricity, advised also offer in line with the brand image of brief double, three domain as the main domain name. With the development of the Internet, some unique brand significance of domain name to SEO is very helpful. At least can let users at a glance from the meaning to remember you.) Secondly the page title contains website localization is a comprehensive shopping mall, offer a discount low quality goods such as security.
因此建议标题的写法是网站名如果网站域名不长可以像京东一样把简短的不带WWW的域名写进标题，网站名-关键词1、关键词2、关键词3。这几个关键词可以找一些有一定搜索量和百度指数而且符合网站自身内容的词。
Therefore suggested title is spelled websites if website domain name is not long can like jingdong write short domain name without the WWW into the title, the websites - 3 keywords 1, 2 keywords, keywords. This a few keywords can find some certain searches and baidu index content words and conform to the site itself.
2、网站层次要清晰
2, the site level to clear
通常电商网站的的布局是首页，一级导航栏，则边的二级导航栏，轮播图，从二级导航栏点击关键字进去是产品列表页，产品列表页点击进去是商品详情页。三层的链接结构，非常的清晰。1级导航栏布局的是与网站Z相关的关键字，2级导航栏布局的是产品类目的关键字（如：家电，服装，食品等这些大类目，如果是垂直电商网站则是一些产品的大类目如：胃肠道药，肝胆科药，儿科用药，日常用药等）
Is usually e-commerce sites of the layout of the home page, the primary navigation, while the secondary navigation, shuffling, from secondary navigation bar, click on the keywords in product list page, click enter product list page are commodity page for details. Three layer link structure, very clear. Level 1 layout of the navigation bar is the most relevant keywords and web site, 2 levels of the layout of the navigation bar is class product keyword (such as home appliances, clothing, food and so on these kinds of mesh, if is vertical e-commerce sites is some categories of products such as: gastrointestinal medicine, hepatology medicine, pediatric medicine, daily use, etc.)
3、网站的图片ALT要完善好
3, website image ALT should be improved
电商类的网站产品一定非常多，因此做好图片ALT属性是很有必要的，这个主意是让搜索引擎看，而且能增加该产品的页面关键词密度，是非常有意义的优化手段。
Electric business class website products must be very much, therefore completes the image ALT attributes are necessary, the idea is to make the search engine, and can increase the product's page keyword density, it makes sense to optimize method.
4、做好内容的定时定量更新
4, timing quantitative update content
很多人会觉得商城站不知该如何下手，其实SEO主要讲求相关性，你只要在网站开辟一些栏目做相关资讯内容的撰写在文章中做好长尾词密度的把控也是能够为网站带来不少精准流量。即使你是采集来的数据通过聚合的手段放在一个原创度高的模板页面中，百度也会青睐这种页面。从资讯内容频道引来的流量都是网站的潜在客户。
A lot of people do not know how to do feel mall stand, actually SEO mainly emphasizes the relevance, as long as you open up some columns in website do the writing of the information content in the article be controls the density of the long tail word is also can bring a lot of accurate for site traffic. Even if you are collecting data by means of polymerization in a high degree of original template pages, baidu will also be in favor of this page. From information content channel flow are sites of potential customers.
5、注重外链的建设
5, pay attention to the construction of outer chain
如果网站是有一定规模一定权重的话，低质量的帖子外链，签名外链就没必要发了，因为这根本没什么用既不能引流又无法传递多少权重，整太多垃圾反而对网站不好，建议去找同行业权重流量相当的交换一下首页和内页的友情链接，去一些分类信息网发布一下产品的出售信息和联系电话及官网，这样更加有用。
If site is have a certain scale weight, low quality of post outside the chain, signature sent outside the chain is unnecessary, because it simply doesn't do neither drainage and how much weight can't pass, the whole too much garbage is not good for site instead, suggest to find the same weight flow quite exchange link home page and inside pages, to some of the classified information network published the product sale information and contact phone number and website, it is more useful.
6、坚持
6, insist on
SEO没有一定时间的沉淀是很难做出效果的，现在哪个高流量的站点没有一段艰苦奋斗的过程。想快速有效果去建议你们boss砸钱做百度竞价去。商城站的SEO优化其实也是一个品牌积累的过程，慢慢做，耐心做终会见到效果。------一个从事b2c商城站2年优化+有梦想的草根站长给的6个建议。
SEO is not a certain time it is hard to make the effect of precipitation, now which is not a high traffic site process of hard struggle. Want to have the effect to quickly suggest you boss do baidu bid to throw money. Mall stand SEO optimization is actually a process of accumulation, the brand do slowly, the patience to do to see the effect. -- -- -- -- -- - a engaged in b2c mall stand optimization + 2 years have dreams of grassroots webmaster to six Suggestions.
