你的网站优化正确吗?;随着网站优化技术共享资源的开放化,我们所了解到了;起初笔者也曾讲过,对于网站优化应该趁早入手,在网;很多SEOer可能会产生疑问,是不是一些网站的优;第一,网站地图的错误应用,致使网站综合评分降低;我们知道很多网站上都是有网站地图的,其目的的为了;当中小型网站使用网站地图后,由于程序写入的直接性;第二,伪静态的滥用,造成权重页面被降;当
Your website optimization right? ; With Shared resources of open website optimization technology, we know the; At first, the author has also said, for website optimization should be early, in the net; Many SEOer may produce doubt, whether some website optimization; First, the error of the map application, the website comprehensive score lower; We know that many web site is a site map, for the purpose; Website of small after use of the site map, as a result of the direct to write a program; Second, the pseudo static abuse, cause weight page is reduced; when
你的网站优化正确吗?
Your website optimization right?
随着网站优化技术共享资源的开放化,我们所了解到了越来越多网站优化方法。很多新手优化师在接触到这些技术的时候,不由分说的就应用到了网站上,而这里笔者小丹要说的是,这样的优化方式正确吗?
With Shared resources of open website optimization technology, more and more we know the website optimization method. Many novice optimization division when come into contact with these technologies, representative of the application on the website, and here the author Dennis saying is that such a right way?
起初笔者也曾讲过,对于网站优化应该趁早入手,在网站上线之前就要将一些必须的优化技巧应用进去。事实上,在一些网站优化的过程中笔者发现,过早的优化对于网站,尤其是中小型企业而言并没有任何优势,常常是物极必反,过犹不及。
At first, the author has also said, for website optimization should be early, before the launch will be the application of the optimization techniques of some must enter. In fact, the author found that in the process of some website optimization premature optimization for the website, especially for the small and medium-sized enterprises and there is no advantage, is often too much, too much of a good thing.
很多SEOer可能会产生疑问,是不是一些网站的优化不能用到网站上呢? 这里笔者要强调的是,每个优化技巧都是可以应用到网站上的,但是并不是每一个技巧都要应用。很多优化技巧被应用在一些企业网站后不但没有达到预期效果,反而会产生一些负面效应,这样的结果想必是没有SEOer都不想看到的。下面笔者将工作中经验与大家分享一些,希望大家引以为戒。
Many SEOer may question, does the optimization can't some sites use web site? Here I want to stress is that each optimization techniques can be applied to the web site, but not every technique should be applied. Many optimization techniques are used in some enterprises after the site did not achieve the desired effect, it will produce some negative effects, the results must be no SEOer do not want to see. Here the author will work experience to share with you some, hope everyone to take.
第一,网站地图的错误应用,致使网站综合评分降低。
First, the error of the map application, the website comprehensive score.
我们知道很多网站上都是有网站地图的,其目的的为了方便搜索引擎抓取,从而增加网站的收录,以此来提高网站关键词排名。而事实上,网站地图对于提升关键词排名没有任何的直接或者间接的影响。而且对于大多数的中小型企业来讲是完全没有必要的。我们很清楚网站地图的作用是将搜索引擎没有抓取到的内容,通过网站地图提交进行抓取,从而完成抓取收录,该技巧多被用于大型和巨型网站。
We know that many web site is a site map, its purpose in order to facilitate the search engine grab, thereby increasing site included, in order to improve the site keywords ranking. As a matter of fact, site map for ascension keywords ranking do not have any direct or indirect influence. And for most of the small and medium-sized enterprises is completely unnecessary. We know is the role of site map search engine crawl to content, crawl through the site map submission, thus completed grab included, the technique is used in large and giant web site.
当中小型网站使用网站地图后,由于程序写入的直接性,很容易将网站没有做好的无价值页面进行收录,如404页面、空白页、死链接页面、登陆页面等等。当这些无价值页面被搜索引擎收录后,对网站进行综合评分时会因为这些画蛇添足的页面而导致综合评分降低,从而影响整个网站优化进程。
Of small website after the use of the site map, as a result of the program written to direct, it is easy to site not ready page contains no value, such as 404 page, blank pages, dead links page, landing pages, and so on. When the page is a search engine included no value, comprehensive scores of websites will lead to comprehensive score for the gild the lily page is reduced, thus affecting the whole process of website optimization.
第二,伪静态的滥用,造成权重页面被降。
Second, the pseudo static abuse, cause weight page is reduced.
当我们浏览网站时候,会清楚的发现很多网站都采用了伪静态的形式。伪静态的应用主要是为了保证spider在抓取时不会出现数据漏抓、丢失的现象,对于提升网站关键词来说没有直接作用。可能很多SEOer会说搜索引擎喜欢这样的程序,而事实上笔者说过spider本身没有判断的功能,主要是靠后期搜索引擎的筛选机制来进行的。这也就是说伪静态的存在并非是必要的,那怎样的网站适合伪静态呢?就一些前辈们的总结,我们可以得出的结论是当路径参数超过三层时可以使用伪静态,而路径参数少于这个数据时则是不必做的。
When we are browsing the site, will find that many of the site clearly in the form of the pseudo static. Pseudo static application is mainly in order to guarantee the spiders will not appear when fetching data leakage to grasp, lost phenomenon, no direct role for ascension site keywords. May say many SEOer search engines like the program, but in fact it is not the author said that spiders judgment function, mainly by the late selection mechanism of search engine. That means the existence of the pseudo static is not necessary, and how the site is suitable for pseudo static? Some predecessors summary, we can conclude that when the path parameter more than three layers can use pseudo static, and the path parameter is less than the data is don't have to do.
当然总是有特殊情况存在的,就是当一个网站年代比较久形成来一套完整的收录体系时,无论参数是多少伪静态都不再是必须的。因为这样的情况下,很多
Always there is a special case, of course, is formed when a website s longer to a set of complete collection system, no matter how many pseudo static parameter is no longer is a must. Because of such cases, a lot
网页已经被收录,冒失的做伪静态会因为路径的突然变化而导致网站的崩溃,从而使得很多权重网页被降权。这样的情况至少会维持一个更新周期也即是四周,通常会给网站带来巨大的损失。
Page has been included, heedless of pseudo static would lead to site for a sudden change in the path of collapse, making a lot of weight is down right page. Such a situation will maintain at least a replacement cycle is around, also often give website bring huge losses.
这是笔者在以往的优化经验中看到的,因为没有了解到网站的情况就开始进行优化的弊端。那么对于网站来说,怎样的优化才算是合理的正确的呢?
This is I in the optimization of experience of the past to see, because there is no understanding to the situation of the website began to optimize. Then for website, how the optimization is reasonable right?
第一,在网站正式上线之前,Z好是选择二级域名进行调试,等没有错误后在进行正式上传。这个过程中,我们不必担心该二级域名会被收录,即便是被收录了,我们也可知直接做301进行重定向,对网站而言是百利而无一害的。 第二,网站上线前期,很多内容都没有被填充网站,这个时候切记不要做robots、伪静态、内链布局等优化技巧,因为这些我们完全可以再后期微调时进行,对网站不会产生降权的影响。
First, before the site is launched, it is best to choose the secondary domain name for debugging, after there is no error in an official to upload. The process, we don't have to worry about the secondary domain name will be included, even if is included, and we also know do 301 redirect directly, for the website is of great benefit to no harm. Second, the website online early, a lot of content has not been filling site, this time don't do robots, pseudo static, the chain layout optimization techniques, such as late again because of these we can fine tune, when the website will not drop weight impact.
作为网站的SEOer我们要清楚工作的Z终目标,在进行优化工作时也要清楚的了解到,并不是每一个网站都会应用到每个SEO优化技巧,对于大中型网站适用的技巧对中小型网站而言可能就是"毒药",所以做网站优化不要想当然。
As site SEOer we work to clear the final goal, when optimizing work should also be clear in your mind, not every site will be applied to each SEO optimization technique, applicable to large and medium-sized site skills may be "poison" for small and medium-sized websites, so do website optimization don't take it for granted.